Beautiful work!!! Design wise, simple, clear and easy to follow. I even like the header image.
I find very powerful that the main point/action is sitting to clearly above the fold. I also like the badges and signposting. For me to comment further I'd need to understand where these link, where do they take u through? That's really important and can make or break first impressions.
Regarding copy, i would need to understand the background/thought behind a few. Some seem like placeholders, right?
Personally, I find the 'your mission starts now' a bit aggressive and culty... but that's me
Anyway, I assume the first step is the layout not every single word, and on that i feel it's pretty there. Re the nav bar, again not sure how much more it needs. This needs to be simple and backed with worthy content too.
@kirstystubbs, I think we agreed on 3 tabs in the end? can't remember. Internally, I quite like the call to actions but not sure they are clear enough to people that are new to it all. We would need to test it.
Anyway, happy to have a little catch up over a coffee and a laptop to talk all this through. I find it very hard to write all my thoughts based on assumptions and questions.
Have a good night all